Finding the Humor in Search Engine Marketing
Spend some time searching for keywords that interest you on Google or another search engine and see which ads and links catch your eye. Click on the links that immediately get your attention and see what ads placed on those websites really get your attention. You will probably find that those with a bit of edge, humor, or wit tend to grab your attention more than those that just present a keyword or some generic slogan.
It is so easy to put up marketing campaigns that are technically correct but very dry. Some can be downright boring, but marketers don’t notice or don’t seem to care as long as some results are seen from the campaign. The problem is even more results could be seen if the time was taken to put something more original and entertaining … Read More