NEW YORK, June 29, 2020 — The Harris Poll and Yahoo Finance, part of Verizon Media, have formed an exclusive partnership to conduct an ongoing poll of investors, market and consumer trends. The new surveys will enable Yahoo Finance to provide an additional stream of data-based coverage crucial to the over 80 million people who turn to the site every month for financial and business news.
“As market research experts, we understand the link between consumer sentiment and the market performance of brands,” says Will Johnson, CEO of The Harris Poll. “We’re here to help Yahoo Finance readers see that link, so they can be wiser about their investment decisions and achieve their investment goals, whether that’s a secure retirement, the purchase of a home, affording tuition for their children or to launch a new business.”
“Yahoo Finance connects our audience with the best experts, tools and information they need