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What are the Merits of Brand Activation Marketing The brand management is a much broader

What are the Merits of Brand Activation Marketing The brand management is a much broader and much more planned activity of any company than using marketing alone. This is an important aspect of marketing, and therefore this responsibility is usually allocated to the CEO’s in majority of companies. Though this process you can instill confidence your customers so that they can trust your brands and also the services that the company is offering. The company sales are improved, and this is through placing your services and brands as the best in the market, well managed and so it will find favor in the eyes of your customers. Company’s have to be able to protect their services and products by the use of trademarks. Brand activation marketing makes sure that the company’s product is placed as the best in the market above all the other competitors and ensure that your clients can easily remember and associate with your products. The brand activation enables the brand to stand out, and reach many customers efficiently. It is possible for companies to have many different brands. Customers can benefit from the different brands that the company is offering. When a consumer has used a certain product from your company or services then it will be quite easy for them to trust another product that is from the same company and also seek for the company’s services many other times. The marketers will usually use the original or the parent company along with the various brands which are associated with the company. The marketing process is simplified, and it will be cost effective to market.
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It will be easy for the customers to trust products and be able to use them. Many customers spend a lot of money so that they can market their Companies brand and have to ensure that they protect themselves from brand theft. The company have to ensure that they have protected their products against being duplicated. There are people who take advantage of unsuspecting companies to modify their brands and logos so that they can sell their products through other companies fame. The brand infringement accounts for millions of losses all over the world, and therefore it is important for companies to be kept safe. The Trade law states that no company can use a similar looking logo of an existing brand to market their products and services.
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The brand activation enables them to get most potential customers. The sales of a company are increased if the brand activation marketing process is well articulated.