Here’s how reporter Amanda Perelli keeps up with influencer culture and chases down scoops from social media’s biggest names
Samantha Lee/Business Insider
Business Insider is taking you behind the scenes of our best stories with our new series “The Inside Story.”
This week, BI deputy executive editor Olivia Oran spoke to reporter Amanda Perelli, who covers what’s new in the business of YouTube, Instagram, and influencer culture at large.
Perelli shares how she keeps up with the super-fast changing industry, why average people should care about influencers, and her own social media habits (lots of TikTok!).
You can sign up for Amanda’s weekly newsletter “Influencer Dashboard” here.
Olivia Oran: Covering influencers is such a fascinating beat, particularly for someone just getting started in journalism. How’d you land such a cool area to cover?
Amanda Perelli: I applied for the YouTube