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Here’s how reporter Amanda Perelli keeps up with influencer culture and chases down scoops from social media’s biggest names

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Samantha Lee/Business Insider

Business Insider reporter Amanda Perelli spends a good amount of her day watching TikTok videos looking for how brands are using the app.
Business Insider reporter Amanda Perelli spends a good amount of her day watching TikTok videos looking for how brands are using the app.

Amanda Perelli

  • Business Insider is taking you behind the scenes of our best stories with our new series “The Inside Story.” 

  • This week, BI deputy executive editor Olivia Oran spoke to reporter Amanda Perelli, who covers what’s new in the business of YouTube, Instagram, and influencer culture at large. 

  • Perelli shares how she keeps up with the super-fast changing industry, why average people should care about influencers, and her own social media habits (lots of TikTok!). 

  • You can sign up for Amanda’s weekly newsletter “Influencer Dashboard” here.

Olivia Oran: Covering influencers is such a fascinating beat, particularly for someone just getting started in journalism. How’d you land such a cool area to cover?

Amanda Perelli: I applied for the YouTube

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